n a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to […]
The 94-year-old Éva Fahidi uses a smartphone and a notebook. She writes her third book about her senior relationship. Recently, her book, Alanya and the Subject of Love, which is about her personal socialism and her beloved men, was published.